Key Sales Competencies & Effectiveness | Thomas.co

Holding a sales position can be both rewarding and challenging. The environment is constantly evolving, offering exciting opportunities for development, and you will meet many new and different people in your work. It can be a role with a significant level of pressure, where you will face potential rejection and failure daily, requiring strong self-management skills, and where your earning potential depends on your performance.

In such a demanding role, it is important to communicate effectively with your team to ensure your sales leadership is competent and your team have all the tools and information they need to succeed against their targets and exceed expectations.

How can you measure your sales team's skills?
360° feedback provides your business with an objective framework to identify performance gaps, enhance self-awareness, and create an environment that fosters the exchange of constructive and sincere feedback in your team. The assessment allows employees to quickly and easily gather feedback from their managers, colleagues, and clients, then compare it to their own perception of their performance to develop actionable outcomes to help improve their performance.

Here are some of the key skills included in the Thomas 360 evaluation for sales, which will help you consider how to develop your salespeople to ultimately boost your teams success and, ultimately, revenue generated by the team:

Flexibility and Adaptability
The ability to change and adapt one's behavior or work procedures when the working environment changes.

Building Relationships
The ability to create connections and maintain long-term relationships.

Analysis and Planning
The ability to consider numerous pieces of information, think logically, and plan for the future.

Self-Management
The ability to understand one’s own motivations and personality and manage them effectively to handle time, priorities, and resources to achieve objectives.

Emotional Resilience
The ability to handle setbacks and difficulties while staying focused on the tasks at hand.

Technical Expertise and Professionalism
The skills, knowledge, and experience required to excel in one’s area of specialization.

Impact and Influence
The ability to ensure others listen to and understand you, and to persuade them to follow a specific course of action using both emotional and rational arguments.

Striving for Excellence
The ability to identify areas for improvement and the willingness to continually encourage changes to systems or procedures to achieve these improvements.

Innovation
The ability to envision and create new ways of doing things and find creative solutions to problems.

Commercial Orientation
The ability to act and make decisions based on a thorough understanding of the current or future needs of the business.

Customer Service
Demonstrating an understanding that customers and their satisfaction form the foundation of a business’s success.

Sales Drive
The ability to identify, manage, and increase sales, maintain proactive levels for new opportunities, and stay focused under pressure to achieve sales goals.

Discover how the Thomas 360 tool can help develop your employees, your teams, and your culture!